Introducing Marketing for Arts Nonprofits
Begins February 2 and runs for six consecutive weeks
The pandemic struck every corner of the economy, especially nonprofit arts groups. And, unfortunately, there were no shows, no public events, none of the in-person gatherings that spark like-minded people to contribute, purchase, and support their favorite artists, theaters, or arts groups.
Entering Year Three of this scourge, vaccinations have made it possible for more events, more openings, more fundraisers. While Zoom became a stopgap toward keeping an organization visible, nothing works like the energy of people sitting in a theater watching a production or viewing art on gallery walls.
"I believe we are rounding the corner on COVID," said Kathleen Kaiser, President of Kathleen Kaiser & Associates," and it's time for arts nonprofits to step up and plan their marketing for the next year of events, fundraisers, and other activities to support their work and meet their goals. Therefore, I am launching a series of Zoom classes on nonprofit marketing. My entire career has been in corporate marketing for events, productions, products, conferences, and more. Having worked in Ventura County on marketing with nonprofits since 2002, I know this region, how to find audiences, attract supporters, volunteers, and more. I want to help groups prosper by presenting this series, Marketing for Arts Nonprofits."
Many arts nonprofits know of Kathleen and her work with Ojai Shakespeare Festival, Ojai Film Festival, Ojai Arts Center Theater, Ojai Studio Artists, Art Walks, Art in the Park, Ojai Performing Arts Theater, and many more. She recently took over the SoCal Theater Insider website. She was on the Center for Nonprofit Leadership workshop staff at California Lutheran University and before that at the Ventura County Community Foundation for almost 15 years.
"Promoting in Ojai, a mountain community off the beaten path, is not the easiest, but I've found ways to draw in people from outside the valley and grow attendance. This can translate to any town or city." She will also have guest speakers from publications and other nonprofits who excel at marketing discuss what they've done in specific areas that worked.
The program is designed step-by-step, each session building on the next. Participating groups will learn:
All sessions will have handouts covering that day's material so attendees can review. In addition, a link to the session for future review is included.
The workshop begins February 2 and runs for six consecutive Wednesdays at 2 pm. Each interactive class will last two to three hours, leaving time for lots of questions. Only 20 people will be allowed, to keep personal attention high. The cost for all five sessions is $175. All sessions will be recorded and available to participants.
Material to be covered each session
Dissecting each organization's audience—Know Your Market
Your website, the core of your marketing
The Art of the Press Release
Social Media Tell All
Advertising —traditional print, broadcast, and online
Planning and Budgeting an Annual Marketing Campaign