Marketing Communications Services
Offered by Kathleen Kaiser & Associates
We work with writers to achieve their goals when publishing a book.
Our Full-Service Campaigns last six months at the minimum and start once an edited copy of the manuscript is available for advance reviews. We prefer to start at least four months before the release date. Then we work through the release and follow up with additional sales and publicity opportunities over the next two months or more.
We are now offering Individual Author Services as an option for writers with limited budgets. This a la carte method supplements whatever marketing campaign an author is running by themselves.
To learn more about any of these services, please review the information below, then fill out this brief questionnaire for Kathleen to learn about your book. She will contact you within three days of receiving your answers.
Our Full-Service Campaigns last six months at the minimum and start once an edited copy of the manuscript is available for advance reviews. We prefer to start at least four months before the release date. Then we work through the release and follow up with additional sales and publicity opportunities over the next two months or more.
We are now offering Individual Author Services as an option for writers with limited budgets. This a la carte method supplements whatever marketing campaign an author is running by themselves.
To learn more about any of these services, please review the information below, then fill out this brief questionnaire for Kathleen to learn about your book. She will contact you within three days of receiving your answers.
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FULL SERVICE FOR WRITERS & AUTHORS
These services are for extended contract work to create an entire book marketing campaign. Each author receives a customized campaign based on the genre of their book, current audience, and goals. This includes:
Additionally, we assist writers in finding other qualified resources for completing their book for no finders fee. Editing
We will find the right editor or editors for content and development to bring the book up to professional level. Then we will introduce copy editors/proofreaders to complete the editing phase. Book Production
We will find the best people for your particular book, including:
Website Design
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NEW INDIVIDUAL AUTHOR SERVICES
KKA begins its new a la carte services with five of the best tools for expanding or developing an audience of book buyers. If there is any additional service you might want, please let us know.
Advance Spotlight Book Reviews Email So many reviewers! We’ll help you reach them! Reviews help sell your book, especially self-published books that rely on Amazon as the primary sales outlet. Editorial reviews help kick-start the review process. Readers go over the reviews to see what others thought of the book before purchasing. Advance Spotlight Book Reviews highlights your book and presents it to over 2,800 legitimate reviewers! Each email contains information to attract a reviewer, so they will download your book. It will contain:
This program receives the best responses when going out three to four months before the book’s release date. Price is $500 when received with a well-written book description and bio. If we need to improve it so that you garner more reviews, the price is $650. Advertising – Amazon, Goodreads, Facebook, and Instagram
Social media ads get a lot more eyes on your book! We live in a digital mecca as far as advertising is concerned. When it comes to book sales, it's essential to advertise on the key sites — Amazon, Goodreads, Facebook, and Instagram. Selling books is about getting your beautiful cover out in front of as many eyes as possible of people who read your genre of book. The best news is that online advertising is budget-friendly. We will help you set your budget, then test to see the results before over-committing to a platform. Each of these outlets is unique in its needs, but they can all work together to get the most visibility for your book. We have put in the time, not only researching but also putting what we've learned into practice for clients. We will review your Amazon book page and Author Central so that it has a dynamic description that grabs attention from potential readers. Amazon Sponsored ads on Amazon can boost your book to the top of a search page or the lock screens of people's Kindles. With targeted keywords and genre categories, Amazon makes sure that people searching for something to read can find your book and easily purchase it. We work to get the campaign going and make sure the keywords and bids for clicks target the readers you need! What you get:
Price is $275 plus your budget designated for advertising. Instagram and Facebook The beauty of social media is advertising. Sponsored ads get you visibility outside of your usual network and, depending on your budget, can get you daily impressions larger than you ever could on your own. We create beautiful graphic ads combined with a caption to grab the eye and direct people to purchase your book. What we deliver:
Price is $350 plus your budget designated for advertising. Goodreads This site is a wonderful community where authors and readers connect. Friends can let friends know what they are reading, how they like the book, and comment or review on the author's page. It's a great place to help an author boost sales organically. But did you know they also have advertising? Advertising on Goodreads is another proven way to get your book in front of the eyes of readers who value a well-written book. This service is a little different from the rest, and we've spent time researching and analyzing the best ways to go about getting the most out of a Goodreads campaign. What we deliver
These online advertising options would be a great pairing to the eBook promotions. Run them together and get the most out of both. Price is $275 plus your budget designated for advertising. Book Contests
Award-winning books inspire readers to buy! But how to choose which contests to enter? Gaining recognition for your work is exciting after the years of effort writing a book. Validation from contests helps with sales long term. Having "Award-Winning Book" on the cover boosts prospective readers’ confidence when purchasing your book. But contests can be confusing to enter. We are here to help by taking the guesswork out of entering. We've been helping our clients enter contests for years. Using this service takes the anxiety out of not knowing if you've done it right. What you get with our book contest service:
What we will need from you are ten print copies of your book and an epub file for those contests that take digital submissions. The price does not include postage or entry fees. Price for this service is $250 and can extend over three months. Create Custom Media Kit/Sales Sheet for a Book
Don’t submit without a media kit! A media kit, also called a sales sheet, is one of the best and most important tools to include when submitting a book for review, for a potential interview, and to get a book signing. There are many places to use this tool, yet too many self-published authors skip this critical step. What is in a media kit?
Let us help by writing a dynamic description of the plot, pulling the interesting facts about the author for a bio, and designing it all on one sheet. View this link for samples. Turnaround time is three weeks once all material is submitted. You will receive a .pdf version for printing to be sent with books for review or attached to an interview request, and a .jpg version for your website and social media. Price for this service is $500. eBook Promotions
Let’s target all those eBook readers! Placing your book in front of targeted readers is the best way to make sales. eBook promotions are an essential marketing tool to get your book sales up and into the hands of readers everywhere. Our eBook marketing strategy can help you do that. We've tested lists and found the ones that produce the best, with the broadest readership bases. Get your book out in front of the folks who will want to read your story! In 2020, eBook sales were up 22% over previous years. It might seem like a market that doesn't need attention. But the reality is that 35% of the market reads on their eReader, compared to 37% who only read physical books. Don't overlook eBook sales. They grow your sales just as much as a physical book can! Many of you know BookBub, the eBook promotion 500-pound gorilla. Yes, you want to get in front of their ten million members, but they will only take books that have a sales track record and at least ten five-star reviews on Amazon. By eliminating low-selling books, 95% of BookBub members report buying a book from an unknown author, which builds their success. We want your book in front of this audience, and by starting with smaller eBook promoters, you will build the following to be accepted by BookBub. What you get with this service:
If you're doing an eBook promotion, check out the online advertising services we offer. These two services work well in tandem. Pricing for a month-long campaign is $375 plus entry fee for promotions. We need your book cover image, 350-word book description, and publishing details – or your media kit. |