Marketing Communications Services
​Offered by Kathleen Kaiser & Associates

AUTHOR PROMOTE THYSELF
Will work with author to create a marketing plan and how to implement including:
• Creating a book marketing plan
• Website, create and how to use
• Creation of blog and how to find an audience
• Training on social media sites like Facebook, Twitter, Instagram, and other networks
• Special services customized to the need of each author
• Securing appropriate domain names/URLs

AUTHOR SERVICES
We are now offering Author Services as a new option for writers. We will work with writers to:

Editing

• Find the right editor or editors for content and development to bring the book up to professional level
• Find copy editors/proofreading

Book Production

• Interior layout design and cover design, including indexes
• ISBN, Library of Congress, copyright registration
• Create ebooks with any links and most popular formats
• Establish accounts and upload to major online retail websites
• Establish account with Ingram for brick and mortar stores

MEDIA RELATIONS
Based on a finely developed plan starting 

with Strategy, Tactics and Agenda

• Project Management and Implementation
• Press Database Development

• Establishing Social Media including blogs, Twitter,
Facebook, and LinkedIn
• Creation and Distribution of Media Kit
• Press Release Creation and Distribution       

• Press Conferences                                 
• Executive Image Development

• Special Event Publicity

• Results Reporting and Analysis

• Appearance Scheduling

WEBSITE DESIGN
• Create outline and overview of the site functions
• Build the site on an easy to use platform
• Write or edit copy for site
• Find images
• Setup email server
• Assist in creating videos for site
• Set up SEO functions
• Create feeds to Facebook and Twitter
• Train owner on how to update
• Maintain monthly updates
​
Author Website Design
Publicity Packages

• Book Reviews
• Social Media management
• Radio/TV and print interviews

EVENT MANAGEMENT

• Event Strategy and Implementation
• Event Marketing Plan                              

• Marketing Materials Production 

• Vendor Selection and Coordination  
• Website Development including Transactions
• Prospect Attendee List Acquisition and Development         
• Site Selection and Negotiations
• Contract Creation